Viper Marketing News Feed

The Future of Volunteering

Thu, 7 May 2009 12:47:38 +0100

Viper has completed a wide ranging report on the Future of Volunteering in the Mendip Hills Countryside. The report used on-line questionnaires to gather information that helped produce a vision. The vision can now be used for discussion.

Viper's Hardcastle Sponsored by Pieminister

Wed, 6 May 2009 22:40:07 +0100

Jim Hardcastle and his family are taking three weeks out for charity work in Zambia and will be sponsored amongst others by Pieminister

Definitive Guide to Telemarketing

Fri, 1 May 2009 16:34:28 +0100

We have written and produced the Definitive Guide to Telemarketing for our client and partner Integrity Business Connections. Integrity are telemarketing specialists and at the top of their trade. Our campaign with them focused on positioning their brand as THE optimum service of its kind in a range of online media at the same time as helping their clients and associates to understand how to maximise the return on investment in telemarketing as a business development tool.

Discover New Insights Into Your People

Fri, 1 May 2009 14:19:00 +0100

We are working with our friends at Zing to spread the word about a really powerful people development and/or recruitment tool called Discovery. This is a product from the innovative bunch at Insights.
The basic idea is

Windmill Inn

Fri, 24 Apr 2009 15:45:00 +0100

Windmill Inn, Portishead, have commissioned Viper to explain the improvements they are making to this Grade II listed building. Jeffrey Churchill, owner, is keen for all his customers to see the amazing building they are developing.

Effective Pricing in a Recession

Tue, 21 Apr 2009 22:43:46 +0100

We spotted an excellent and thought provoking article in Management Today about how to price products and services effectively through a recession.

The Importance of Market Segmentation

Wed, 8 Apr 2009 06:28:12 +0100

We have been banging on for ages to our clients about the value of market segmentation, the breaking down of all possible customers and prospects into bit-sized chunks so that marketing can be closely focused on messages they'll each understand. Lo and behold market segmentation has been picked up by the Chartered Institute of Marketing's magazine 'The Marketer' with an in depth article focusing on this essential marketing technique.

Online Social Networking really doesn't bite!

Thu, 2 Apr 2009 00:11:32 +0100

Finally it happened. Viper fully embraced the concept of Online Social Networking. Some of the team have been involved in the web since 1994. Yes really! And yet it's taken until early 2009 for us to practice what we preach every week in our e-Marketing training courses, distance learning programmes and recommendations to our clients for their marketing plans and campaigns. Isn't that just typical though. Companies like ours always spend their time telling everyone else how great things are to do and yet don't find the time to do it themselves. We hold up our hands and drop our heads in shame!

CLIC24 2009 News Update

Fri, 20 Mar 2009 15:10:31 +0000

This amazing weather must have got you thinking about those late spring dusty trails. The bluebells will have just gone, the warm evenings will be lengthening, the smell of barbeques will hang in the air and if you haven't already, you'll be looking for every excuse to ride your bike. Well this year we have the perfect excuse and it's called CLIC24 2009! As you'll know by now, this year has a special significance for me, and by the countless messages I have received, for many others too. So this is why we are going to make this year's CLIC24 extra special. .... to read more please go to http://vipermarketingcouk.blogspot.com/

1SW Offroad Cycling Initiative

Thu, 12 Mar 2009 01:46:00 +0000

The 1SW Off-Road Cycling Initiative, run by the Forestry Commission and Sport England commissioned Viper to produce an 'emblematic' logo and website. Viper are also on the executive board for the project thanks to their rural communication and mountain biking experience. The project is well on its way too securing £8million from the Rural Development Programme for England. Five new hubs for mountain biking well be created with the money. The sites targeted through the funding bid are Forest of Dean, Ashton Court, Haldon Forest, Moors Valley, Plym Bridge and Cardinham. The South West Lakes Trust, the South West's AONBs and National Parks are joining forces to make the the region the number 1 destination for mountain bikers of all abilities. To find out more go to www.viperrural.co.uk

Social Networking Delivers Real 24/7 Business

Mon, 9 Mar 2009 11:52:39 +0000

One of the key attractions of online social networking is that it allows individuals and organisations the opportunity to stay open for business twenty four hours a day, seven days a week, even when the shutters are down and the doors are closed for the night. Access to social networking sites through computers at home and mobile phones when on the move and outside of work hours, means those in the know can remain engaged with their customers wherever they are. The popular myth that by simply having an effective website you will be attracting new business with little or no effort, has been surpassed by an entirely different approach to online marketing where the most successful businesses are now those using social networking as a means of communicating with customers on their terms and in their personal space. Social networking is all about engaging with people, drip feeding them with relevant and interesting information and encouraging dialogue. The fact that this all happens in their own online space means they are far more receptive to talking and more likely to visit a website of a business that operates on their terms rather than one that simply opens its doors and expects people to come in. Viper Marketing’s Neil Wilkins said, "We are seeing a significant increase in companies that are now using social networking to research the views and opinions of their customers as well as those drip feeding product and service benefits in a language their audience understands. LinkedIn and Facebook are currently the most popular social networking sites used in this way." The key to successful social networking is integration. Integrating your social networking strategy within the strategy and plans for your existing website, e-marketing and traditional communications and lead generation activity ensures you maximise the potential. If left as a standalone, ‘nice to do’ tactical activity it will quickly run out of steam and will be difficult to measure the value of time spent keeping your Facebook or LinkedIn pages up to date and relevant. Integrating it at the heart of how you communicate with customers and help them understand more about your products and services allows clear measurement of return on investment as well as essential ongoing feedback on how your business is perceived in the marketplace. Neil added, "We currently have a public sector organisation who are redeveloping their website and are starting to build their social networking profile as the key medium for attracting people into the new site. The fact that everyone coming in through this route is a ‘Friend’ means they are far more receptive to everything they then see when they arrive at the site. We are also using social networking ourselves to keep our contacts and friends informed about new technologies and examples of what others are doing that they themselves might be interested in. It’s a great showcase." Best of all is that unlike most marketing, social networking needn’t cost anything to set up and run, just a little time and thought and strategic planning. The return on the investment of that time will be quickly recouped and you should be engaging with customers and new prospects in no time at all, in their space and on their terms. Just the way they like it, 24/7.

Tentpole Trails Trust

Thu, 5 Mar 2009 13:23:38 +0000

Twelve flipchart sheets and nearly 100 Post-its later the Trails Trust have a great foundation of a plan to take them to a national level. Viper facilitated a great day for the Trails Trust with members coming from all over the west of England to join in the planning session. Highlight of the day was definitely the audience segmentation exercise. 'Ben' and 'Clare' are now fleshed out as the two priority target audiences that the Trails Trust need to communicate with. And why is it so hard to write down a 'vision'? Everyone knows it in their head but getting it on paper is so hard. Demonstrating project and teamwork with the aid of a tentpole was a curious moment but it worked fantastically well. To find out more you'll have to get in touch and I'll tell you the secret of this little exercise!

Interactive Page Turn Brochures

Thu, 5 Mar 2009 13:19:06 +0000

Becoming more popular by the day, interactive page turn brochures are ideal for presenting leaflets, portfolios and in fact most forms of traditional PDF documents in an engaging and exciting new way. By embedding video and sound into the brochures you can use them for promotional or educational projects or even as a standalone website in themselves. A recent example from the Viper stable is an online portfolio we created for Jacqueline Southway PR to showcase their customer testimonials and press coverage. The Viper Training Calendar and course descriptions will be presented like this very soon too. Watch this space!

7 Top Tips for Marketing in a Recession

Thu, 5 Mar 2009 10:35:25 +0000

For many people involved in marketing and communications in difficult financial times, knowing an appropriate balance and tone of your messages is essential. We've spotted this helpful little guide in www.managementtoday.co.uk which you might find useful - http://www.managementtoday.co.uk/newsalerts/article/887210/mtsweek/crash-course-seven-steps-better-marketing-recession/?DCMP=EMC-Daily%20News If you want some more detail around any of the concepts or a general chat about Marketing and Communications just give us a call.

Fresh Approach For AONB Management Plan

Thu, 5 Feb 2009 23:08:42 +0000

Taking a fresh approach the Mendip Hills AONB Service asked Viper to produce an on-line Management Plan. No more boxes of plans propping open doors. Partnership members and stakeholders can now simply and quickly access the plan whenever they want. The plan will soon be supported by a State of the AONB interactive brochure

Viper 2009 Website Launches

Thu, 22 Jan 2009 23:34:08 +0000

Viper's 2009 website has launched today promising a wide range of informative and useful marketing and communications services. Whilst the new site is an evolution and not yet full loaded with Viper Training TV, it already includes two new business streams: Viper Rural and Viper Music. Visit the main site for more information

Viper Supports SW Mountain Biking Project

Thu, 25 Sep 2008 15:31:31 +0100

We are proud to be working with the Forestry Commission on a southwest mountain biking initiative that will include branding and a website for the exciting development project. Full details will be made public very soon

Osprey Outdoors Email

Wed, 17 Sep 2008 22:15:56 +0100

Viper has helped Osprey Outdoors on its launch day with email services to help improve its profile and encourage school and college groups into the countryside for team building and personal development workshops

Definitive Marketing Career Guide

Tue, 16 Sep 2008 15:26:59 +0100

Text the word CAREER and your email address to 21211 to receive a digital copy of Cambridge Marketing College Prospectus. The definitive marketing career guide is also available through viper

Blue Line Taxis Marketing Launch

Fri, 12 Sep 2008 23:21:08 +0100

We are delighted to be running a marketing launch campaign for Bristol based private hire company Blue Line Taxis as we help them to grow into the business market. The campaign is designed to make local businesses aware of the high quality service and unique offer from Blue Line Taxis

Avon and Somerset Search and Rescue Website

Wed, 10 Sep 2008 13:30:07 +0100

Viper is supporting Avon and Somerset Search and Rescue with its website and callout archive which tracks the range of search and rescue services it provides to the region

Rural Communication Issue 1

Wed, 10 Sep 2008 13:27:49 +0100

We have just released our first Rural Communications publication which provides subscribers with a host of news, views and information about rural marketing and communications. Email us to join the mailing list

Learn More About e-Marketing

Fri, 29 Aug 2008 15:39:15 +0100

On 16 September we'll be running the first of our Viper autumn training courses. Introduction to e-Marketing will be held at Engineer's House, Clifton, Bristol and is a great way of refreshing your skills or learning from scratch the art of digital marketing.

Viper Rural Launches

Fri, 22 Aug 2008 06:53:41 +0100

Following the arrival at Viper of communications specialist Jim Hardcastle, we are please to announce the launch of viper rural, a service for charities, AONBs and National Parks to special interest groups and Local Authorities to enhance their communication and where appropriate their marketing. You can contact Jim at jim@vmcg.co.uk for more information and a new website will be available shortly

Alternative Guide to AONB Management Plans

Tue, 12 Aug 2008 09:55:59 +0100

Viper Strategic has created an Alternative Guide to AONB Management Plans for Mendip Hills AONB Service. At the start of the consultation a management plan needs clear explanation to engage with the wider community and the Alternative Guide talks in language and a style that everyone can understand. Contact Mendip Hills AONB Service for your copy

Marketing on a Zero Budget

Fri, 8 Aug 2008 07:13:11 +0100

Everyone is talking about the credit crunch and recession and your confidence in your organisation might be lower than you would like. What better time than now to free up the assets in your business and do marketing on a zero budget. Read our Marketing on a Zero Budget Guide at www.vmcg.co.uk

Jim Hardcastle Joins Viper

Sat, 2 Aug 2008 07:05:19 +0100

Viper is delighted to announce that Jim Hardcastle joins the business this month. Jim will bring a wealth of experience and knowledge in all aspects of communication. You can contact Jim at jim@vmcg.co.uk

Preview Autumn Collection

Thu, 31 Jul 2008 15:57:21 +0100

Cadbury House Hotel will host the next Eleganza Fashion Evening in association with The Spa at Cadbury House. Marketed by Viper, the show will preview the Eileen Fisher and Sahara autumn collections. Contact us to reserve tickets

Fernhill Farm Opens Its Gates

Tue, 22 Jul 2008 14:48:36 +0100

Fernhill Farm, marketed and promoted by viper marketing, will open its gates to the public for a three day launch event on 12-14 August. a full range of workshops, tours, walks, food and entertainment are planned. head to www.fernhill-farm.com for the latest news and information and for details of how to book your trip

BoogieBeat Website Goes Live

Tue, 22 Jul 2008 14:24:54 +0100

BoogieBeat, the music and movement company set for a national expansion, have launched the first look of their new website. Managed by Viper Creative there are lots more features and information coming soon

Charity Fashion Show at The Royal Crescent Hotel, Bath

Fri, 18 Jul 2008 07:10:29 +0100

On 30 July we are proud to be working with Eleganza on their Charity Fashion Show at the prestigious Royal Crescent Hotel, Bath in aid of Cancer Research. Please visit the Eleganza website for more information and to book

Don't be a Poser

Mon, 7 Jul 2008 13:40:15 +0100

Posting positive reviews about your own products or services on a website? Posing as a fellow customer in an attempt to influence others to buy from your company? You could be committing a criminal offence under the Consumer Protection from Unfair Trading Regulations. Please email us for more information to ensure you stay within the law

Viper Announces New Training Courses

Thu, 3 Jul 2008 06:08:41 +0100

Viper has announced two new training courses for the autumn. Communications Project Management and Introduction to Marketing Finance will appear at various venues from September. Please email us for more information about these courses

Lifelines Book Available for Download

Thu, 3 Jul 2008 06:06:48 +0100

The Lifelines Book, designed and produced by Viper Creative, is now available for download. This is a 10.7MB file

Eboni & Ivori

Wed, 2 Jul 2008 11:33:20 +0100

We are delighted to be working with Bath-based Eboni and Ivori, to help them create a strategic marketing plan to grow their business. Cost effective marketing plans help you to focus budget and time on the things that will really make a difference to your business

Marketing Mentoring

Thu, 12 Jun 2008 16:18:44 +0100

Viper is doing more and more marketing and business mentoring for a whole host of clients, small and large. In a relaxed setting and often over a quality coffee, we can help you get to grips with current issues, discuss long term plans and help you see clarity in what otherwise can be chaos. So if you would like to take some time out, have a breather and focus with us on your strategy get in touch and we will set something up

15% More Telemarketing Calls

Tue, 10 Jun 2008 13:22:05 +0100

August is an often overlooked month for highly targeted telemarketing campaigns. When others are on holiday what better time to get a more relaxed and informative telemarketing call with your target clients. We are offering 15% more calls for your money through the month of august so contact us and tell us who you would like appointments with

Impress impress with great summer deal

Mon, 9 Jun 2008 17:48:52 +0100

A key viper marketing client is office refurbishment and interior design specialists Impress Interiors. Impress are offering Viper clients a great deal this summer, so if you are looking to move office or refurbish where you are now, contact us and we'll give you all the details

Fashion Show Invitation

Thu, 5 Jun 2008 05:31:18 +0100

Viper Marketing is actively seeking charities, companies and individuals who are looking to host a fashion show. Our client Eleganza Clothing, runs entertaining fashion shows throughout the southwest. For more information please contact mail@vmcg.co.uk

Introduction to Marketing Finance

Mon, 2 Jun 2008 11:50:28 +0100

To get a basic introduction to marketing finance and the various tools and considerations for optimum pricing, product development and sound investment decisions, download our Introduction to Marketing Finance web presentation. If you need more detailed information please contact Viper Strategic

People and Places

Fri, 23 May 2008 07:10:56 +0100

Viper will be working with Mendip Hills AONB Service to help develop their People and Places project by the design and production of an information pack to encourage local people and stakeholders to become actively involved

Innovative Online Management System

Wed, 21 May 2008 07:06:49 +0100

We are delighted that Viper Strategic will be working with Swallet Management Solutions to develop and roll-out a marketing strategy for its innovative online management system for pubs, clubs and restaurant chains. Watch this space for more details over the coming months

Viper Creative Launches Book

Mon, 19 May 2008 15:48:19 +0100

Viper Creative is delighted to have designed and produced for Mendip Hills AONB Service the definitive book about dry stone walling on the Mendip Hills. This is the culmination of the Heritage Lottery Funded Lifelines Project in which Viper has been involved from the beginning with it's work in creating the logo, promotional materials, website and signage

CLIC24 2008 The Best Yet

Mon, 12 May 2008 10:45:36 +0100

CLIC24 2008 was the very best yet. Over 400 riders enjoyed riding collectively more than 2,400 laps of the classic 10 mile cross country course and should by the end of the sponsorship collection have raised over £55,000 for Bristol based cancer charity CLIC Sargent. Viper Marketing will be sending out press releases and event images to the local Mendip and Bristol media

Interactive Online Page Turning Documents

Wed, 7 May 2008 09:15:28 +0100

VCAB is the very latest online publication software which allows interactive page turning of stylish pdf brochures, sales documents and books, all on screen. we can work with you to make this a reality for your organisation, even embedding video and sound in your documents. Contact us today to find out more

Bootex Gets Viper KickStart

Tue, 6 May 2008 22:30:44 +0100

Bootex, the brand new clothing brand, strategically supported by viper, will appear in the high street shortly. The highest performing waterproof sportswear ever developed and a retail plan researched and strategised by viper. Watch this space

CLIC24 Deadline Approaches

Mon, 21 Apr 2008 06:44:20 +0100

The deadline for entries to this year's CLIC24 is fast approaching. Riders need to ensure they have their entry form to us before noon on saturday 3 may otherwise they won't be able to share in the weekend of great riding. Head to the website to download a form

Balance your Email Images and Text

Fri, 18 Apr 2008 00:22:51 +0100

Recent market research issued by Century21 clearly demonstrates that the most effective email campaigns are those with a 60/40 image/text balance. You also need to ensure that you do not fall foul of spam filters by putting words such as "free" "offer" "information" and "click here" in subject lines. For more guidance contact us today

National Expansion for BoogieBeat

Sun, 6 Apr 2008 07:22:19 +0100

Viper Marketing has been retained by Somerset based dance and music company BoogieBeat to develop and support their national expansion strategy. Marketing will see the development of new branding, website, partner and promotional materials to support the relaunch later in the year

e-Marketing Training Day

Tue, 1 Apr 2008 17:48:56 +0100

Join us in Bristol on 1st May as we run the Business West e-Marketing Training Day. Learn about effective e-marketing, website development and how to use digital media for maximum impact. Contact us for more details or book online

Viper Strategic To Develop CMC SouthWest

Mon, 31 Mar 2008 05:14:23 +0100

Viper Strategic has been retained by premier marketing training provider Cambridge Marketing College to develop its base of marketing courses and delegates throughout the South West and South Wales

Viper Marketing Runs Fashion Shows

Mon, 31 Mar 2008 05:10:57 +0100

Viper Marketing has been retained by Bristol based online fashion retailer Eleganza Clothing to run and promote its fashion shows and workshop programme

Viper Marketing FREE Telephone Consultancy Day

Tue, 11 Mar 2008 10:13:26 +0000

Viper Marketing is offering the next of its very popular free telephone consultancy days on Wednesday 26 March. Call us on 02032 399 941 between 10am and 4pm to find new marketing ideas for your business and to hear more about the things we are doing for our clients that could also bring you success

Viper Creative Commissioned For Lifelines Book

Mon, 3 Mar 2008 22:53:16 +0000

Viper Creative is delighted to have been commissioned by the Lifelines Project to design, write and produce the Lifelines Book, celebrating the largest ever dry stone wall project on the Mendip Hills

A Marketing Plan for Active Mendip

Tue, 26 Feb 2008 09:21:38 +0000

We are working with community interest company Active Mendip, to create a marketing plan that helps coordinate the organisation and the diverse range of service providers and support companies in the membership

Marketing on Zero Budget Proves Popular

Fri, 22 Feb 2008 15:40:54 +0000

If you have plans or ideas for marketing your business but are lacking budget to turn your strategy into reality then download our Marketing on Zero Budget Guide. No longer should finance be a restriction on what you are looking to achieve to grow your business

Devon Visitor Information Service

Fri, 15 Feb 2008 12:10:51 +0000

Viper has been commissioned by Devon County Council to deliver a visitor information service using kiosk and interactive communications software. The pilot study will be managed in partnership with our client East Devon AONB Partnership

Viper Strategic to find Retail Channel

Mon, 11 Feb 2008 15:42:39 +0000

We are working with FoxWear to create and develop a retail distribution channel for their innovative new range of high performance sports clothing ready for launch in the spring

Dog Cancer Website Relaunched

Thu, 7 Feb 2008 15:43:00 +0000

Viper Creative has relaunched the Dog Cancer website. The project has included search engine optimisation to ensure maximum visitors to the site, and the first phase of content enhancement to ensure maximum product sales

CLIC24 Filling Fast

Tue, 5 Feb 2008 14:43:03 +0000

CLIC24, the UKs only 24 hour charity mountain bike event, managed and hosted by us, is filling fast. we will be announcing details of the pre-event party on the website soon

Viper Marketing impresses Impress

Thu, 24 Jan 2008 11:43:45 +0000

We will be working with Impress Interiors on a marketing campaign to develop new business in a number of key market sectors. This will include developing exciting communications around a suite of services for the commercial interior specialists

Innovative Mapping and Imagery Products

Thu, 17 Jan 2008 16:44:39 +0000

Laser Surveys have retained us to help market and promote their new range of products and services in their CentreMapsLIVE brand. the campaign will target architects and engineers with innovative mapping and imagery solutions

Viper Marketing and Communications Group

Tue, 15 Jan 2008 23:16:57 +0000

We are delighted to announce that we have expanded our company and rebranded as Viper Marketing and Communications Group to reflect the three growing streams of our business - marketing, creative and strategic - visit www.vmcg.co.uk for more details

Viper Marketing Helps UPCC

Mon, 14 Jan 2008 15:37:43 +0000

We are pleased to be commissioned by UPCC the charity that supports under privileged children, to design and write their winter newsletter. The publication will reflect an excellent year of fundraising and supporting children in need

CLIC24 2008 Entry Forms Available

Mon, 7 Jan 2008 15:35:32 +0000

CLIC24, the only charity 24 hour mountain bike event in the UK, will be held on the weekend of 10/11 May. Managed and promoted by Viper Marketing we have now raised over £165,000 for cancer charity CLIC Sargent. Entry forms are now available at the event website

Eleganza Clothing Commission Viper Marketing

Tue, 1 Jan 2008 09:19:30 +0000

We have been commissioned by online retailer Eleganza Clothing to market their business at the second launch phase through to the spring

Viper Marketing Retained By Aqa Group

Tue, 1 Jan 2008 09:15:18 +0000

Viper Marketing is delighted to be retained by leading health product specialists Aqa Group. The contract will see us working with the company throughout 2008 to help build an enhanced online presence as well as managing new brand creation and launches

Revolving Restaurant Brands

Thu, 20 Dec 2007 09:19:19 +0000

Viper Marketing is working with leading contract caterers Host to promote FoodFair, a unique concept of revolving brands, designed to regularly refresh restaurants with exciting new food concepts and menus

Marketing on a Zero Budget

Mon, 17 Dec 2007 10:17:42 +0000

Want to do some marketing in 2008 but don't have any budget? Download our "Marketing on Zero Budget" Guide and start growing your business without the need for budget!

Useful Small Business Guides

Thu, 13 Dec 2007 11:08:33 +0000

If you have a question about setting up or running a small business, check out the Duport Associates website. Packed with useful information from becoming environmentally friendly to completing a VAT return, the guides, supported by Viper Marketing, should set you on your way

Viper Marketing Supports Quantock Hills in 2008

Mon, 3 Dec 2007 17:10:00 +0000

We have been retained by Quantock Hills AONB Service through 2008 to support them with their website and e-initiatives. Visit the Quantock Hills website for more information

New Office To Support Southwest Clients

Mon, 3 Dec 2007 17:09:14 +0000

To help support our growing client list in the southwest we are pleased to open our second office, based in Wadebridge, Cornwall. Contact us on our normal number and email

Venue and Club Search Launched

Mon, 26 Nov 2007 09:43:17 +0000

The Active Mendip Venue and Club Search is now live. We have developed this free service to promote the broad range of leisure and outdoor pursuit clubs and venues in the region as part of the Active Mendip portal

Adventure Video Montage

Sun, 25 Nov 2007 21:51:36 +0000

Viper Marketing is delighted to be working with Aardvark Endeavours to create a video montage of their activities for website and promotional purposes. The video will be released in time for Christmas

Feel the Chill

Mon, 19 Nov 2007 22:53:14 +0000

The Winter 2007 Mendip Hills AONB Newsletter, designed and produced by Viper Marketing is now available for download. Feel the chill

Training Business in the West

Tue, 13 Nov 2007 07:22:02 +0000

Viper Marketing is delighted to be working with Business West in 2008 to deliver specialist marketing training courses to companies across the region. Watch this space for more information

Bluetooth Pushes Your Marketing Further

Thu, 8 Nov 2007 15:28:41 +0000

Bluetooth technology can drive creative marketing. Imagine walking past a shop, cafe or bar when you receive a message, perhaps containing images and animation, on your mobile phone giving you a special offer if you pop in. Bluetooth opportunities are limitless and can allow you to communicate with prospective customers, on the high street, at events or as they pass your offices. Call us and we'll tell you how it could benefit you

Is Networking Part of Your Marketing Plan?

Tue, 6 Nov 2007 14:41:01 +0000

Many businesses use social networking groups to help generate new business leads. The process takes time so it's worth getting it right at the outset. Think about how you could use networking as part of a wider marketing plan. Click the link for some useful top tips.

Viper Marketing Training Course 2008

Mon, 5 Nov 2007 19:51:26 +0000

Viper Marketing is pleased to announce its programme of marketing training courses for 2008. From introductory level to advanced, the modules can be customised to suit individual and company needs. Contact us for more information

Red Hot Phone Lines

Fri, 2 Nov 2007 14:49:29 +0000

Thanks to everyone who called in to our marketing telephone consultancy day today. The lines were red hot, so if you didn't make it through then rest assured we'll be running another day again very soon. Of course, we are available all the time anyway so if you want to find out more about what marketing can do for you and your organisation call us at any time on 020 787 10941

Mendip Mountain Bike Trails

Mon, 29 Oct 2007 06:28:48 +0000

Viper Marketing has released a 15 minute video documentary outlining how we are working with Active Mendip, MCTT and Mendip Hills AONB Service to help develop mountain biking on the Mendip Hills

Carmina Launch My Crescent City

Fri, 26 Oct 2007 23:27:21 +0100

We are delighted to be promoting Irish Folk/Jazz band Carmina's new album, My Crescent City. The band are launching the album at a gig on Saturday 3rd November in Bristol. For more information and tickets please call the ticket office on 0117 9427712

Bracken Software Launches New Website

Wed, 24 Oct 2007 16:44:02 +0100

Bracken Software has re-branded itself online with a new website designed by Viper Marketing, that will be the focal point for customers seeking to find out more information about their software development service. Their service is designed to help sales and marketing teams to provide greater customer focus and generate more sales

You Too Should Consider Mobile Marketing

Fri, 12 Oct 2007 17:05:40 +0100

The number of brands considering SMS and MMS mobile marketing campaigns has doubled within the last 12 months, according to new research published by Brand Republic. The survey, carried out by mobile messaging infrastructure and applications company Airwide Solutions, reveals that 28% of companies quizzed have already launched live SMS campaigns and 18% have launched live MMS campaigns

Marketing Telephone Consultancy Day

Fri, 12 Oct 2007 07:25:56 +0100

Viper Marketing FREE marketing telephone consultancy day - On Friday 2 November call Viper Marketing to discuss those burning ideas for marketing that you have never quite got round to. Find out more about how marketing can help you grow and develop your organisation. Prepare yourself for 2008. Our lines will be open for free telephone consultancy from 10-4pm. Simply call 020 787 10941. Lets talk...

PPM Website Live In 2 Hours

Fri, 5 Oct 2007 15:38:39 +0100

Portishead Property Maintenance, a new decorating and property maintenance service in the Bristol area desperately needed a flyer-based website and an email address. Simon Twyford from PPM said "Viper Marketing were able to secure us web and email addresses and get our flyer onto the internet in just two hours. We don't need a big website so this is just perfect and so fast"

Fernhill Farm preview Website Goes Live

Fri, 28 Sep 2007 15:59:37 +0100

We are delighted to launch the preview website for an amazing new venue. In 2008 Fernhill Farm, already the hosts of the Big Green Gathering, will open its gates to those who wish to experience the 'real' Mendip Hills. With 17th century newly converted camping barns and an action packed calendar of events and experiences Fernhill Farm will be THE venue to head for

Customer Service More Important Than Low Prices

Thu, 27 Sep 2007 06:47:55 +0100

Internet-based market research firm have found that 40% of people in a recent survey said they stay loyal to a retailer because of low prices and special offers. We think this might be misleading and that customers with more to spend and those potentially bringing you more profit, are loyal because of the high quality customer service you provide. Tell us what you think

You Can Use Our RSS Feed

Tue, 25 Sep 2007 08:46:06 +0100

An open offer to our friends and clients... If you have a message about a product or service that you would like to spread to a wide audience, we would like to offer you a placement on our RSS Feed. You will get to see how RSS feeds work and how easy it is to automatically distribute your messages to people who have already expressed an interest in your organisation. Contact us and we will tell you more

Marketing Seminar Final Call

Mon, 24 Sep 2007 19:45:45 +0100

We have two places left in our Marketing Seminar in Bristol this Wednesday. Learn more about effective marketing and alignment of long term goals with short term business objectives in this hands-on event. Contact us quickly to book your place

Video Powers Search Engine Optimisation

Sun, 23 Sep 2007 06:45:53 +0100

It's official. Video is the new search engine optimisation tool of choice. Since Google announced that video results would be returned within its main search engine results, website owners should embrace the power of video both for its engaging nature as well as to improve search engine ranking. Contact us for help and guidance

Autumn Is Here

Thu, 20 Sep 2007 09:31:11 +0100

Autumn is here. How do we know? The Mendip Hills Autumn 2007 Newsletter, designed and produced by Viper Marketing, gives it away!

Viper Marketing helps grow PPM

Tue, 18 Sep 2007 23:52:09 +0100

We are excited to be working with Portishead Property Maintenance, a brand new business supporting consumers and companies in the southwest who own properties and land. Viper Marketing will be developing a website and e-marketing campaign to drive new business through the autumn

We Help HOST host Conference 2007

Mon, 17 Sep 2007 10:50:32 +0100

We have just completed the HOST Annual Conference 2007 with an event and logistics support as they entertained the entire business and a range of key suppliers and clients

Viper Marketing Supports Active Mendip

Thu, 13 Sep 2007 00:13:01 +0100

Viper Marketing is delighted to be supporting outdoor sport community interest company Active Mendip, by content management of its website. The site which forms an integral part of the membership marketing and networking will be significantly boosted with content over the coming months

Are You Using YouTube?

Mon, 3 Sep 2007 14:32:22 +0100

Market intelligence specialists Hitwise have reported a significant increase in the popularity of online social networks as part of progressive marketing campaigns. Top of the list to consider in 2007 are YouTube, MySpace and Wikipedia. Email us to find out how to integrate these into your marketing plans

Seminar Venue confirmed

Fri, 31 Aug 2007 13:25:12 +0100

Invitations have been sent out to all our clients inviting them to our Marketing Seminar on 26 September in Bristol. The venue is confirmed as the Tobacco Factory, Bedminster, Bristol. If you have yet to receive details and you'd like to find out more, please email us at mail@vipermarketing.co.uk

£500 Grants for Search Engine Optimisation

Wed, 29 Aug 2007 22:57:32 +0100

Grants of up to £500 in matched funding are available to companies looking to improve their website presence with carefully targeted Search Engine Optimisation. Email us today to find out more about maximising your website effectiveness

Marketing Development Seminar Invitation

Wed, 29 Aug 2007 22:56:39 +0100

In conjunction with our partners Satsuma Media, we would like to invite you to a seminar in Berkeley Square, Bristol on Wednesday 26th September. The seminar will show you a cost effective alternative to running your own internal marketing team and how to achieve success in your marketing activities

AMASS Commissions Viper Marketing

Wed, 29 Aug 2007 22:56:00 +0100

Viper Marketing has been commissioned by medical and security experts AMASS to develop and manage a new business development marketing campaign through the autumn. Careful targeting of specific types of customers aims to create a number of high quality new business leads for the company

Email Marketing Passes Direct Mail

Wed, 29 Aug 2007 22:37:41 +0100

The CIM reports that the amount of direct marketing via email has overtaken direct mail volumes for the first time. The number of marketing emails rose by 50% in the last quarter of 2006, and volumes are expected to increase further. Its popularity is put down to improved targeting, the ability to measure response rates more accurately, as well as the ability to integrate email with other marketing channels. If email marketing is something you'd like to consider then drop us an email to find out more